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4 Holiday Text Campaign Ideas to Boost Your Year-End Appointments

This is the busiest season of the year. Between Thanksgiving, New Year’s Day, and all the holidays in between, most people are going non-stop. There are dinners and parties to attend, presents to purchase and wrap, and family and friends to enjoy. That’s one of the reasons that most appointment-based businesses struggle between Thanksgiving and New Year’s. Most of their clients are busy preparing for and celebrating the holidays. They simply don’t have time for more appointments.

But if you’re an appointment-based business, that doesn’t mean that you have to hold your breath until January 1 rolls around. You can thrive during this time if you’ll take full advantage of the marketing tools available to you – especially the power of text message reminders.

Text message reminders allow you to connect with past clients and currently leads in an easy, non-threatening way. They have been shown to be more effective than phone calls or e-mails at getting read and responded to. That’s why they’re one of the best ways to connect with your target audience this holiday season.

So, how can you make the most of the next few weeks? Try out one of these holiday text message campaigns for your appointment-based business!

Holiday Text Campaign #1: A Customer Thanksgiving

There is no better time to show your customers that you are thankful for them than during the Thanksgiving season. One of the easiest ways to do this is to send out a text message similar to the following:

Hey [First Name]!

It’s Thanksgiving. And we’ve been thinking about how thankful we are for you and the way you’ve supported us. It means a lot. That’s why we’re showing our appreciation by offering you 25% off your next appointment through the rest of the month. Book your appointment right now by visiting: [Scheduling Link]

 Holiday Text Campaign #2: Black Friday/Cyber Monday Discounts

Everyone loves a good deal for Black Friday or Cyber Monday. That’s why it’s one of the very best days to offer your clients a discount that’s unlike any other time of the year. If you’re interested in leveraging the power of Black Friday, simply send out a text message along these lines:

It’s Black Friday, [First Name]!

We’re offering all of our past customers a massive 40% off for any services scheduled today! And you don’t even have to wait in line. Simply make your appointment by visiting [Scheduling Link]. You won’t see another discount like this until next Black Friday… So don’t delay!

Holiday Text Campaign #3: Happy Holidays!

The holidays are a time for gift giving. And one of the very best gifts that you can give your clients is a discount off your services. So, give the gift of a holiday deal with a text message like this:

[First Name],

[Name of Business] wants to wish you and your family a very happy holiday season! Though it’s not wrapped, and it doesn’t have a bow, we did want to offer this small gift – a token of our appreciation for you. Get 10% off any services you schedule before the end of the year. Simply make your appointment at the following link to get your discount: [Scheduling Link]

Holiday Text Campaign #4: A New Year’s Resolution

As the year winds down and a new one peeks above the horizon, most people start to think about how to put their best foot forward. New Year’s resolutions are made. And the motto ‘New Year, New You’ gets thrown around an awful lot. It’s the perfect time to remind your customers of how your services could help them start the new year off right. To take advantage of it, simply send out a text message similar to this:

[First Name],

The countdown has begun! The new year is just around the corner. Have you considered starting your year off right by making an appointment for [Name of Service] with us? We’d love to help you enter 2021 on the right foot. Make an appointment today: [Scheduling Link]

If you’d like to take advantage of these holiday text message reminder campaigns – or implement text message reminders for your business more broadly – contact us today! Unlimited Reminders gives you the power to connect with your clients and leads like never before.